About us

How It All Started

 

Rossen was born from a simple idea:

premium skin and hair care should be accessible to everyone.

 

We started in 2018 as a small-scale production, driven by a clear vision and a lot of hard work. No big budgets, no shortcuts—just a strong focus on formulas that truly work and prices that make sense.

 

Today, Rossen is a trusted brand with users across Europe. That trust wasn’t built overnight or through marketing alone, but through years of consistent work, continuous product improvement, and a genuine relationship with the people who keep coming back to us.

 

Growth has never been more important to us than quality.

And that has remained unchanged since day one.

 

In an industry where quality is often linked to high prices, we chose a different path. We develop powerful, thoughtfully designed formulas that deliver real results—and make them accessible without requiring people to pay a fortune for a good product.

 

Rossen products are created through a real development process. Our formulas are tested, refined, and perfected until they meet the expectations of everyday use.

 

In an industry that often overcomplicates simple things, our goal is the opposite: care should be understandable, logical, and effective. That’s why we communicate ingredients, their function, and how to use them clearly—so everyone can build a routine that truly fits their real needs.

 

Our production takes place in Bosnia and Herzegovina and Serbia, in an environment where knowledge, control, and respect for quality still matter. This allows us to combine high-quality natural raw materials with modern active ingredients and technologies, resulting in products that truly do their job.

 

Transparency

 

From the very beginning, we’ve been open and present. We’re online, accessible, and in direct contact with the people who use our products. They ask questions, write to us, leave comments—and they get answers.

 

Our policy has always been clear: we can offer the same level of quality as large, expensive brands. The difference is that we don’t build our prices on hidden margins, unnecessary steps, or inflated costs.

 

We don’t play the game of “the more expensive, the better.”

 

We play fair: good products, realistic pricing, and a clear, honest relationship with our customers.

 

Scientific Approach

 

We develop our formulas in collaboration with modern laboratories and top technologists across several European countries. We follow current scientific knowledge, new ingredients, and relevant trends in cosmetology—and turn what truly makes sense into products that deliver real results.

 

Our formulas use the same types of ingredients found in much more expensive brands—the difference is that we make them accessible to everyone.

 

Rossen was not created to follow the industry.

 

It was created to work differently within it.